Emily

This collaboration focused on depth and utility.

Emily’s strength lies in education. Instead of short-form storytelling, the content was designed around clear, step-by-step outfit creation—walking through fabric choice, construction techniques, and common challenges in a way that was easy to follow and genuinely useful.

Across two reels and a supporting story, the collaboration positioned the brand as practical and accessible, not intimidating. The content rewarded viewers who stayed longer, saved it, and returned to it.

That showed in the response. The videos crossed 70.8K views, reached over 53.7K people, and delivered strong engagement—1,600+ likes and nearly 580 saves, with an engagement rate of 4.34%.

For us, this collaboration demonstrated the value of instructional content: when people learn something tangible, they don’t just watch—they engage and retain the brand.