Julia

This collaboration was built around consistency and output.

Julia is a Poland-based sewist with a clear, visual approach to making. Rather than centring the collaboration on a single moment, we worked together across multiple pieces of content—three reels, supported by stories and short-form video—allowing her process to unfold naturally over time.

She designed and sewed three summer dresses using our fabrics, with each piece showcasing a different application and aesthetic. The content was calm, methodical, and easy to follow, which made it highly watchable and save-worthy.

That consistency translated into results. The collaboration reached over 50K accounts, crossed 72.6K views, and delivered strong engagement—1,300+ likes, nearly 700 saves, and an engagement rate of 4.31%.

For us, this collaboration reinforced the value of repeat exposure and process-led content—when viewers see the fabric used multiple times, trust and intent build steadily.