Lore

This was our first international collaboration.

The decision wasn’t driven by geography or scale, but by creative alignment. Lore’s work felt considered and refined, closely matching how we wanted the brand to show up.

It was a barter-based partnership. She selected five fabrics from our collection and created three finished outfits that felt elegant, wearable, and party-ready. The content was led by her process rather than heavy direction, which kept the review natural and credible.

The primary objective was brand awareness, with revenue as a secondary outcome. The content reached ~45.9K views, with strong intent signals—over 270 saves, 30+ comments, and close to 800 likes—giving us early validation that the brand resonated beyond our core market.

For us, it confirmed that fabric-led storytelling could travel internationally without losing context or quality.