Romy

This collaboration started with a light intention and evolved into something more meaningful.

Romy is an Australia-based fashion commentator. The initial outreach was simple—invite her to fashion events and introduce the brand through fabric mentions. After reviewing our work, she proposed a different idea: creating an outfit from scratch using our fabrics.

This was outside her usual content. We chose to support the shift.

The reel documented the full making process, including an unexpected personal element—her grandmother assisting with the stitching. That detail changed the tone of the collaboration, grounding it in craft and care rather than commentary.

The content performed steadily, reaching ~23.8K views with strong intent signals for its size—nearly 90 saves, consistent shares, and an engagement rate of 2.53%. More importantly, it helped us reassess Australia not just as an audience, but as a potential growth market worth exploring further.

For us, the collaboration reinforced the value of backing the right creative instinct, even when it sits slightly outside the brief.