Sanna

This collaboration was driven by story rather than scale.

Sanna is a home-based sewist and designer, and she chose one of our brightest fabrics to create an outfit for her anniversary dinner. Instead of focusing only on the finished look, the content followed her full process—designing, sewing, and preparing for a personal moment.

What made the collaboration work was its emotional honesty. The story felt intimate and real, closely aligning with the brand’s belief that fabric is part of lived experiences, not just finished garments.

The response reflected that connection. The video reached over 68.5K views, drove a reach of ~51.8K, and led to strong engagement—over 830 likes, 260+ saves, 80+ shares, and nearly 260 new followers. It also became the highest revenue-generating piece of content we’ve had to date.

For us, it reinforced the value of creator-led storytelling—where personal context drives both engagement and commercial impact.